A custom jacket for Charli XCX created for the premiere of The Moment — reworking the visual language of classic racer and logo jackets by replacing the brand with the film’s title. 

Rendered in the movie’s bold color palette and developed across multiple variations, the piece turned cinematic identity into wearable graphic language. Worn by Charli during the Sundance Film Festival rollout, the jacket quickly became a meme moment online, extending the film’s presence into internet culture. Creative direction by Chris Horan & Aidan Zamiri.